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SEO Backlinks: The Basics

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What Is A Backlink? A backlink is a link from another website to your website. You want your link portfolio to be diversified. Google and search engines use SEO backlinks as a method for figuring out which website is has the best information. Google’s secret algorithm is still dependent on backlinks although they are trending away from relying on backlinks. The company is moving toward making their little robots that crawl the internet much smarter so that higher quality content is preferred by the search engine results as well as answering your questions as fast and complete as possible. Backlinks help search engines and searchers figure out how to answer questions in the shortest amount of time.

How Do I Identify My Backlinks? Before starting, do a website audit of your current SEO backlinks. It is good to have a diversified backlink portfolio just like you would with stocks and investments. You want a variety of anchor text (the text that is linked) and external websites with trusted reputations. It is also important to have deep links. There is limited free information but you can get a good idea of where to start. Interesting study for law firm backlinks that 54% of websites that ranked 2nd in the search results had more backlinks than the number 1 competitor. This suggests that both quality and quantity are important.

You want to have more than your competitors but if you’re close, then quality can boost you above competitors that have slightly more backlinks. Remember: backlinks are only 1 ranking factor. Here's a complete list of ranking factors. High amounts of backlinks really do not effect the search engine which means you can concentrate on fewer quality backlinks. Try getting at least 20 high value backlinks to start then continue with at least 5 per month. What Makes Quality SEO Backlinks? How Do I Obtain Backlinks? Other local resources such as online community boards, forums, schools, and more - be creative! Network with small businesses and exchange backlinks - can be lower quality because it is a 2 way exchange. Higher quality links usually only flow into your website.

Everyone knows that having a high performing SEO is essential to an online business. This is what draws organic traffic to a website, and gives a higher search engine ranking. Don't you want to be on the first page of a Google search? Imagine the inflow of endless traffic and engagements on your site. You have to keep in mind that Google gives more credit to sites that have a more significant number of quality backlinks and consider those websites more relevant in a search query. An SEO backlink is just as valuable because these links help improve a website's traffic, reputation, rank, and even relationships. Digital marketers who are successful in their field incorporate backlink strategies into their overall marketing because they are building blocks to good SEO. The SEO backlinks tools provided below will help your business grow to another level. Do you want to know the best part? All these tools are free, and available every minute of the day.

Why You Need to Buy Backlinks? You need to buy backlinks because backlinks help build Trust Flow on your website or blog. Link juice also helps to rank your blog or website. Getting backlinks from trustworthy sites helps you in many ways. However, you don’t want 1000s of low power backlinks. Below I’m offering a backlinking service. Surprisingly one strong backlink is going to help you rank better than 1000 low quality no power backlinks. To give you a visual imagine Mike Tyson has to fight 1000 babies. Who do you think will win? One thousand low-quality links hold no power compared to one strong backlink. SEO backlinks will help you build authority. How to Know if a Backlink is Strong?

To know if a backlink is powerful you can use a free tool that checks Domain Authority. This is one of the best free SEO tools to use because it allows for you to check up to 25 backlinks at once. Domain Authority Checker will show you the strength of a backlink. Take a look at the image below. To use this tool simply add in a list of URLs and click Go Fetch. After you click Go Fetch you will see the DA of each site. This is one of the best small business SEO tools I highly recommend. By scrolling down the page you will see the DA on the right side. You can export the results into Excel.

The higher the DA, the more powerful the backlink. You can use this tool here. When you get good at link building by having 1000s of these types of backlinks pointing to your site you will definitely see a huge difference in your Alexa Rankings and you will see Google SERP movement. The goal would be for you to get these backlinks to index. By getting them to Index you will be able to hold your ranking positions after your site has done the Google Dance. Listen to this video below to see a review of Indexification. Take a look at my Review of Indexification. There are ways to get free backlinks but that is another blog post. If your someone just testing the waters with your free blog and you want to sample with backlinks I have just the tools for you. I will leave an update on this blog post in reference to Indexification. 17 dollars and in total, I needed to start the indexing process for over 600,000 backlinks. I will leave an update in 45 days or so to tell you what my outcome resulted in regards to using Indexification. UPDATE: Today’s date is 02/07/19. I am very satisfied with Indexification. I’ve noticed that when I run over 50,000 or more backlinks through this service in drip feed mode, I went from page 9 to page 5 on google.

Years ago, Google invented a solution to the keyword stuffing problem. And while among others, the SEO backlink accumulation tactic still works, there are some actions you should avoid so Google won’t penalize your website. Whether you’ve watched a YouTube video or another online tutorial, or you are paying an SEO consultant, better keep an eye, on what is going one with the backlinks that your website gets. You may get in a lot more trouble than you could expect. As there are blogging mistakes that you want to avoid, there are such mistakes when you are striving to get SEO backlinks.

And while some blogging mistakes can be fixed by simply editing or deleting the articles that don’t live up to the newly created standards, the sins that you may commit when acquiring backlinks, could be irreversible. Meanwhile, let’s check the Seven Deadly Sins of acquiring SEO backlinks. As already hinted, backlinks should by acquired carefully. Like a lot of things in our lives and on the web, obtaining "votes" from other websites to yours is more about quality than it is about quantity. There are a number of reasons you don’t want to engage in promiscuous backlink exchange. One of the most important of these reasons is that Google (and other search engines) are now able to distinguish whether a specific backlink is relevant.

A relevant link is one that keeps the user on the same topic. Of course, if you have a food blog, it will hardly be relevant to send your website readers to another place on the web where they speak about, say, vehicles. The other way around is true as well. Today, search engine results are highly dependable on backlink relevancy. Engaging in link exchange is often considered as a black hat SEO tactic. Meaning the good old phrase "You rub my back, and I’ll rub yours", is one that should be avoided. If not, Google may penalize you, and the website you are exchanging links with.

Of course, in the cases where both websites are yours and are relevant to each other (say all of them are some kind of media), this action won’t be penalized. Don’t engage in promiscuous link exchange. Some people think that getting backlink after backlink will lead you to the promised land, where all of your pages are ranked well in the SERP. After a while, their website has thousands of backlinks that are more or less relevant, and a lot of these don’t give any value. Because getting backlinks is not that simple. You can easily submit "real" comment under any blog post, and engage in any forum conversation, but guess what? These backlinks won’t give you the result you expected. The backlinks that you can get from a forum or a blog comment are ‘nofollow’, which means they won’t yield any link juice. Don’t focus only on receiving backlinks. There are a lot of other important factors. Being greedy is wrong. Whether we speak about backlinks, money, or anything else. Striving to obtain as many links to your website, as possible, just so you can show off with their number, will make you commit the first and the second of the deadly sins. Greediness will lead you to the forbidden backlink exchange, Fiverr and at one point or another, you’ll start gathering ‘nofollow’ links from blog comment sections, or forums.

SEO strategies such as creating reputable SEO backlinks are constantly evolving with algorithmic changes. Whether it’s Google, Bing, Yahoo, or another search engine, outsmarting their algorithm takes work. You need to stay vigilant and motivated to stay on top of the constant changes that these search engines bring your way. As such, our marketing guru Chris Parbey sat down with me to talk about his views on SEO strategies. What does it to take to build SEO backlinks like a growth hacking expert? A Quick Recap: What are SEO Backlinks? No SEO strategy is complete without a robust action plan for backlinks and linking.

Developing reputable and useful backlinks involves something more than marketing. But first: what exactly are backlinks and what makes them reputable or not reputable? The definition of a "backlink" is very simple: Site A links to Site B and vice versa. Yes, it is really that simple (as any SEO strategist or marketing specialist can tell you). Search engines, including Google, interpret this relationship as support of each site. Think of it as someone giving you a "vote of confidence" or backing you in a debate. SEO backlinks are the equivalent of just that, so it pays to foster digital collaboration and build more backlinks.

However, not all SEO backlinks are created equal. If some random site ending in ".restaurant" links to you, it might not mean as much to search engines. If Forbes links back to your site across several pages, this might reflect better on your page reputation. Obviously, the more times reputable domains link to your page, the more reputable your site appears. When it comes to outsmarting SERPs, this is an easy and must-do tactic. This won’t always be the case for every "random" site that links to yours. Just because something isn’t Business Insider or doesn’t end in ".com" doesn’t make it disreputable.

Domain authority is the underlying force that determines the true power of a backlink. As many people may know, "domain authority" is how a search engine determines site search results rankings. The final score tallies root domains as well as associated links into a final number. Think of it like a credit score where all of your types of credit add up to a number. Just like with credit scores, there is an ideal range of scores you want. Perfect is absolutely ideal, but let’s be realistic about our goals here people. Generally, places like Moz score domain authority on a 100-point scale that is logarithmic.

It takes into account site popularity as well as the number of high-quality links to external sites. You can already see how backlinks are integral to establishing domain authority. Of course, you shouldn’t misconstrue domain authority with page authority, which some do. Domain authority involves the measurement of a whole domain’s strength to rank. Page authority, as one might guess, involves deciphering the strength of singular pages. Both matter, but for the sake of SEO backlinks building, we’ll focus on domain authority. How can you leverage your contacts and content to build links and boost visibility? Our resident marketing expert, Chris Parbey, took some time to sit down with me. As an expert on the topic, I asked him to explain his process. How does link building work and what are some of his favorite strategies?

Better yet, I asked him what his overall view of link building, as an ecosystem, was. Overall, the message was clear: you need to develop and cultivate relationships. Whether a new web page or an established outlet, we all need each other. While Chris mentioned several tools you can use in your backlink journey, he touched on a few topics. Much like many things nowadays, information is readily on the internet with SEO strategies. This includes SEO backlinks resources from Moz, Neil Patel/Quicksprout, and others. Doing your homework counts for a great deal in this instance. I could figure out how most of the bullets in the above list would play out.

My background in social media, brand development, and small business solutions prepped me for that. What we need to know is: what’s the deal with resource pages and broken links? Chris was kind enough to illuminate the hidden paths to SEO backlinks for me. Resource pages serve as lists of resources for users to search through and use. As such, making your way onto one means link building opportunities. You can join someone else’s and they can join yours for a mutually beneficial relationship. Broken links, however, are never good, so they are an easy "in" for backlink building. All you have to do is reach out to someone with an alternative link.

If you approach it in a professional, laid-back manner, you can network and build links in one fell swoop. But what’s with the quote from earlier? Why would you reach out to someone if they haven’t linked to you already? Well — if they shared your content, why wouldn’t you? Though it is useful to network with people already linking to you, you can do more. By connecting with people who share your content on social media, you can expand your audience and visibility. Though guest posting is not a new tactic, Chris impressed upon me the importance of it. You can build your own digital reputation as well as your site’s backlinks with guest posting. He used Neil Patel and his Forbes contributions as a key example. By collaborating with a well-established domain, Patel boosted his own digital clout.

After all, you can link to your own site in every guest post you do. That adds up over time. What are the Tools You Need to Build SEO Backlinks? I’ll keep this part short and sweet. Ahrefs: this tool is MANDATORY. You get an entire suite of tools such as a site explorer, crawl report, and so much more. Link Detox: this tool does what it says — helps clean up your site by clearing spammy or toxic links. Google Webmaster Tools: it isn’t the best, but it is free, accurate, and pretty comprehensive. BuzzSumo: this tool allows you to see what kind of content performs the best.

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Гість Неділя, 17 лютого 2019